World of Amaira
As much as a story about a jewellery company, it has also been a story about individuals demonstrating real passion for jewellery.
By overcoming hardship, the family has achieved long held ambitions to take the business from its roots to the blossoming reputation it has today. LA Krishnaiah Shetty son K Gopala Krishna created a milestone adding retail wing to the wholesale business with Sudha Fashions. The name Sudha fashions was inspired by his deep love for his wife. Sudha Fashions continuous to be an independent, family-owned imitation jewellery house, creative, innovative and responsible, where entrepreneurial spirit has become its business model.
The third generation.
Combining creative freedom, modernism, preservation and transmission of exceptional know-how, K Gopala Krishna’s son Pruthivi Raj’s vision of entrepreneurial spirit shapes a unique and independent brand Amaira. Along with spearheading Sudha fashions independently, he continues to bring his exceptional vision by diving into the digital world with Amaira. The intent behind establishing Amaira is to preserve its heritage while ambitiously moving on with the current times.
"Our jewellery should be accessible to everyone irrespective of the occasion. Our customers come to us for exciting new pieces, must-have collections and amazing classics. We've really focused on the product mix and edit and will see over 100% growth in the coming year".
- G Pruthvi RajFounder Amaira | Managing Partner, Sudha Fashions.
Amaira, stands for the one who is forever beautiful. The brand is driven by an unwearyingly source of inspiration – to create a name and value in the industry. As for its products, each of them is distinct, sophisticated, compelling and has a unique emotion infused in them. The world of imitaion jewellery, old and new, has never been so accessible, with thousands of designs just a swipe and a tap away. The surf is most definitely up with Amaira!
Our Core Values
Quality & Value
We provide the highest quality products and services to our customers.
Passion & Fun
While we are passionate about our products we believe buying jewellry should exciting and fun.
Integrity & Service
We provide an exceptional customer service experience.
We support and enrich our local community, our staff and our vendors.